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The NFC Forum has signed a series of agreements, with the GSM Association (GSMA), EMVCo and the Smart Card Alliance, designed to enable it to work more closely with each of the associations on the development of the NFC market and near field communication-based solutions.

The Memorandum of Understanding (MoU) between the NFC Forum and EMVCo will see the card payments standards body sharing technical information with the NFC Forum so that a certification programme can be put into place for the use of NFC devices to make payments at the point-of-sale and also for them to act as POS terminals.

The partnership with the GSMA will see the two organisations sharing information and collaborating on joint marketing activities, such as seminar sessions, white papers and presentations.

The NFC Forum and the Smart Card Alliance, meanwhile, will team up on a number of joint marketing initiatives, including educational programs for vertical markets such as retail and transport. Other programs under discussion include presentations at each other’s events and meetings, a joint event targeting the retail market in the US and the provision for regular information sharing between the NFC Forum Marketing Committee and Smart Card Alliance Contactless and Mobile Payments Council.

“The ongoing global deployment and adoption of NFC technology requires our close cooperation and interaction with all the key players in the NFC ecosystem,” said Koichi Tagawa, chairman of the NFC Forum. “As the leading voices representing payment card companies, mobile operators, and the smart card industry, respectively, EMVCo, GSMA and Smart Card Alliance are valued partners in our efforts to bring the ease and power of NFC technology to mobile users around the globe.”

The NFC Forum has already established liaisons with the European Telecommunications Standards Institute (ETSI) and the Mobey Forum. The GSMA and EMVCo, meanwhile, are also already working with GlobalPlatform on the development of a cross-industry NFC certification process.

This article was first published at www.nfcworld.com.

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The Mobey Forum has published a white paper designed to assist financial institutions in deciding what role to adopt in the mobile financial services value chain and to choose what kind of technical solutions will work best.

WHITE PAPER: ‘Offers the necessary business detail on one of the most hotly debated topics in mobile payments.’

The Mobey Forum, the bank-led international mobile financial services forum, has published a white paper which aims to assist financial institutions in deciding the role they will adopt in the mobile financial services value chain.

‘Alternatives for Banks to Offer Secure Mobile Payments’ provides an analysis of the mobile financial ecosystem, its stakeholders, and the value chain positions that can be achieved by banks though different business models.

It aims to help financial institutions decide if they want to implement contactless payments and NFC enabled services immediately, using solutions such as stickers and secure microSD cards, or invest in solutions that are still advancing, such as handsets with built-in NFC functionality.

Targeted at senior management and other decision makers in financial institutions, the paper provides:

• An analysis of the current status of the mobile financial services ecosystem.
• An overview of all stakeholders — including those related to secure elements — in the mobile financial services value chain.
• Details of the secure element issuance process, lifecycle management and potential Trusted Service Manager pricing models.
• A chapter on the features, application and impact of different secure elements — including stickers, secure micro SD cards, universal integrated circuit card, embedded secure element and trusted mobile base — in mobile financial services.

“Discussions in mobile payments can become highly technical, confusing the issue for business managers who require clear and easily accessible information to inform decision making,” says Ron van Wezel, chairman of Mobey Forum and director of emerging payment streams at Deutsche Bank. “With this new white paper the Mobey Forum offers the necessary business detail on one of the most hotly debated topics in mobile payments.”

“Although both consumer and merchant feedback from NFC payment pilots has been extremely positive, highlighting the fast throughput, convenience and innovative loyalty services available, the advancement of mobile contactless payments has been more challenging than expected,” adds Liisa Kanniainen, executive director of Mobey Forum.

“The main reason for this is the complicated and fragmented ecosystem, which requires new business relationships to be formed between financial institutions, mobile network operators, handset vendors, merchants and other service providers,” she adds. “This white paper promotes collaboration and is intended to reduce the complexity of the ecosystem by educating readers on how the secure element will empower the various stakeholders, and offer new and creative commercial opportunities.

“By defining precise value chain positions, and outlining the range of secure element technologies available, the paper will also help financial organisations to identify the most interesting partnerships and implementation models open to them,” Kanniainen concludes.

Readers can download the full white paper from the Mobey Forum website.

This article was first published at www.nfcworld.com.

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OPINION: Interest in near field communication is gathering pace in the financial services sector, fuelled by the arrival of NFC-enabled microSD cards and a recognition that there is a business model to be found — so long as you look for it hard enough.

In the UK, Barclaycard’s partnership with Orange now looks set to lead to a commercial launch of NFC services before the end of 2010. And, with the results of Citi’s trial in Bangalore now in, it’s clear the company has now set its sights on a commercial launch and is determined to find a way to bring NFC to market.

The Mobey Forum, meanwhile, has published a detailed white paper explaining the options open to banks and GlobalPlatform has addressed how to ensure a card issuer’s brand identity can be maintained within a consumer’s mobile wallet.

Since we began publishing NFC World in October 2008, we have reported on nearly 100 NFC pilots around the world. It now looks as though, finally, key market players are getting ready to put that experience into practice…

Sarah Clark, Editor

This article was first published at www.nfcworld.com.

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